Privacy policy

Online Privacy Notice

This Online Privacy Notice ("Notice") describes and informs you how the LENSMAKE companies* (collectively, "LENSMAKE", "our", "us", or "we") collect, retain, use, process, share, and transfer your information on LENSMAKE.COM and the other websites where this Notice appears ("Website"), within the LENSMAKE mobile apps ("Mobile Apps") (together with Website, "Online Services"), as well as when you interact with us on social media sites and apps, through emails, and advertisements displayed through online services operated by us or nonaffiliated third parties.

This Notice does not apply to non-LENSMAKE websites, mobile applications, or other online services or its other businesses or subsidiaries. Please review the privacy policies of other websites and services you visit to understand their privacy practices.

By using our Online Services or interacting with us online, you agree and consent to the terms and conditions of this Notice. For more information about privacy as it applies to your eyewear provider account, please see the Consumer Privacy Notice for the LENSMAKE product(s) and Services.

Information We Collect

Our Online Sales and Services collect information that identifies you, as well as data relevant to your eyewear. The types of information we collect may depend on which LENSMAKE product(s) or service(s) you use.

We collect the following categories of information:

• Contact Information, such as first and last name, home or physical address for product delivery, email address, telephone number, and any other identifier that permits the physical or online contacting of a specific individual.
• Account Information, such as account number (including credit or debit card number and details), as per PCI compliance and security.
• Device Information, such as device ID, operating system, browser information, advertising ID, operating system, IP address, general location, geolocation data (including device location and certain device information using a cellular network location, Wi-Fi networks, browser services, mobile location services if turned on, or other information you provide).
• Online Activity Data, such as browsing history, interaction with our sites, and usage information (including which pages on our Website that you access, what you click on, and how long you access the Website).
• Documents or images, such as eyeglasses prescription images or attachments submitted through our online portals.
• Other Personal Information, such as information you enter into a survey or chat, or any other information you may provide when using our Online Services.

How We Use Your Information

We collect and use your personal information for the following business purposes:

• Performing services, including maintaining or servicing accounts, providing customer service, fulfilling orders, processing transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage or similar services;
• Providing eyewear or optics advertising and marketing services;
• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
• Helping to ensure security and integrity;
• Debugging to identify and repair errors that impair existing intended functionality;
• Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us;
• Determining internal research for technological development and demonstration;
• Fulfillment activities to verify or maintain the quality or safety of our products and services, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the product or service.

Last updated: December 29, 2025